Updated June 2025
Runtime is a little different from most enterprise tech publications, so for those less familiar with our approach or who are new to the business, here are a few answers to some frequently asked questions about Runtime's editorial and business strategy.
We'll update this post as we get further inquiries or plans change.
At launch, the Runtime newsletter will come out three times a week on Tuesday and Thursday afternoons, as well as Saturday mornings.
- Newsletters will typically contain a summarized version of a longer-form story published earlier in the day on runtime.news (set your RSS readers), shorter news items and commentary, and a curated roundup of everything you need to know about the most recent developments in enterprise tech.
- Tuesdays will also feature a roundup of recent funding rounds for enterprise tech startups, and Thursdays will feature a roundup of enterprise tech executive movements. Please send related news for consideration in those sections.
- Saturdays will feature a roundup of five or so interesting or noteworthy product launches from the past week.
Runtime is primarily interested in the following types of stories (this is not an exhaustive list):
- In-depth news about, and profiles of, people, companies, and/or teams that are working on emerging enterprise technologies that are advancing the status quo.
- Technology explainers: how does this new thing actually work, and why should you consider it or ignore it?
- Q&A-style interviews with industry leaders or super interesting people.
- "How we built it" interviews or stories featuring tech buyers explaining how they make enterprise tech design and deployment decisions.
Runtime does not do very many embargoed product-launch stories; a handful a year, at best.
- Embargoed pitches for product launches make up the vast majority of the inbound email we get at Runtime, and we can't spend our time replying to all of them with the same message.
- Stories written under embargo only allow for one side of what are often multisided, complicated issues to be presented, and readers have told us that stories about a given topic that incorporate the broader context of this ever-changing industry are more valuable.
- To be clear: If we accept an embargo, we will honor it. But in order to accept an embargo the news will have to clear a very high bar, and accepting an embargo does not mean we will publish a story.
- Do not disclose information you wish to be embargoed before we have agreed to the terms of the embargo. There's no such thing as an implied embargo.
Runtime offers several different types of sponsored content products.
Runtime is interested in producing virtual and live events.
- Virtual event topics and participants will be chosen by Runtime, but we are open to sponsors, who will receive a limited amount of time at the outset of the event for their message as well as branded promotion.
- Plans for live events are still in the works and will likely involve some combination of networking time and speakers alongside major industry events.
- Please reach out here to set up a conversation around either virtual or live events.
Runtime will not accept vendor/source compensation for travel and/or coverage.
- As we ramp up, we hope to be able to attend as many events (at least on the West Coast) as possible, but travel to those events will be self-funded.
